Email Marketing - New Product Launch Campaign

Apologies

Humble Apology Letter (If you haven't been following up)

Demo Invitation

Invitation To A Demo of Your Product

Invitation To A Free Demo of Your Product (See for yourself)

Event Promotion

Step 1 - Initial Invite

Step 2 - 2nd Invite

Step 3 - 3rd Invite

Event Registration

Follow Up - Email 1 - Successful Registration

Follow Up - Email 2 - 2 Week Reminder

Follow Up - Email 3 - 1 Week Reminder

Follow Up - Email 4 - 1 Week Reminder

Free Offer Promotions

Promotion for a FREE DVD (version 1)

Promotion for a FREE DVD (version 2 - Let us prove it)

Promotion for a FREE Gift (For scheduling an appointment)

Promotion for a FREE Gift (For Calling Us)

Promotion for a FREE Gift (For Clicking The Double Opt-In Link)

Promotion for a FREE Gift (For Coming In)

Promotion for a FREE REPORT (downloadable)

Free Report Request

Free Report To Appointment - Step 1 - Confirm Request

Free Report To Appointment - Step 2 - Appt Request

Free Report To Appointment - Step 3 - 2nd Appt Request

Free Report To Purchase - Step 1 - Confirm Request

Free Report To Purchase - Step 2 - Present Offer

Free Report To Purchase - Step 3 - This offer will expire

Free Report To Purchase - Step 4 - Intro Special Offer

Free Report To Purchase - Step 5 - Reminder of Special Offer

Free Report To Purchase - Step 6 - 2 Days Left

Free Report To Purchase - Step 7 - Offer Ends Today

Monthly Promotions

January

February

March

April

September (USA)

October

New Customer Welcome

Step 1 - Welcome

Step 1v2 - Welcome

Step 2 - Resources

Step 2 - Additional Resources

Step 3 - Buyers Remorse

Step 3 - Testimonials

Step 4 - Free Gift Coming

Step 5 - The Gift

Step 6 - Did You Get The Gift?

Step 7 - Simple Check-Up

Step 7 - Survey

Step 8 - Refer a Friend

Step 8 - Survey

Step 9 - Refer a friend

Step 9 - What More?

Step 10 FREE Information

Step 11 - Upsell/Cross-sell

Step 12 - Offer Follow Up

Step 13 - What More Can We Do?

Newsletter Double Opt-In

Default Double Opt-in Email

Default Newsletter Double Opt-in Email

Please Contact

Just Left a Message -- Please Call Me Back

Press Release

Sample: Press Release

Reactivate Lost Customers

Step 1 - Un-happy Anniversary

Step 2 - Testimonial Reinforcement

Step 3 - Offer Extension

Request For Information

Follow Up To Info Request - Step 1 - Here's the information

Follow Up To Info Request - Step 2 - Phone Call

Follow Up To Info Request - Step 3 - Special Offer

Follow Up To Info Request - Step 4 - Offer Follow Up

Request Referrals

Promotion To Request Referrals

Request Testimonials

Testimonial Request Letter (Send To New/Existing Customers)

Teleseminar / Webinar Promotion

Step 1 - Initial Invitation

Step 2 - Second Invite

Step 3 - Third Invite

Tickler Sequence

Step 1 - Thank You!

Step 2 - Following Up

Step 3 - Touching Base

Step 4 - How Can I Help

Step 5 - I'm Surprised!