Profit Acceleration Program

Want to grow your business revenues 16X faster than you are now? Then stop doing the things you shouldn't be doing and instead spend the majority of your time on revenue-generating activities that are essential to your business. This program has been specifically designed to help business owners eliminate their overwhelm when operating and building their business.

The Profit Accelerator
Multiply your profit potential by 16x

Welcome to the Profit Acceleration Program. This program was specifically designed to provide you with the means to generate immediate revenue for your business by helping you to discover your "unique abilities."

Unique abilities are the things that you're really good at. Once those are identified, we'll help you apply your unique abilities toward performing your "highest profit-producing activities." Those are the activities that generate maximum revenue for your business.

As an example, you may possess excellent communication skills, but you never attend networking events where you could be generating a massive number of leads and referrals that could dramatically impact your business revenue. You may discover that you possess persuasive writing skills, but you never create marketing materials for your business.

In these examples, you're not matching your unique abilities with your highest profit-producing activities, and that may be depriving your business of serious cash flow. This program will help you change this forever… so that you do both of these critical functions efficiently and effectively.

Once you complete this program, I think you'll agree that this was one of the highest profit-producing activities you have ever undertaken as a business owner.

The purpose of this program is to provide you with the skills and support you need to immediately attract more clients… close more sales… and generate additional revenue and profits for your business.

So how exactly can all of this be accomplished? How can you dramatically increase your revenue and profitability when most things you've tried in the past have failed to produce any significant increases?

Pareto's Law

Well, here's the key. Have you ever heard of Pareto's Law? Vilfredo Pareto was an Italian mathematician who lived more than 100 years ago. He made a startling discovery that still applies today. He discovered what is now known as the 80/20 rule. That rule basically states that small actions produce a majority of results.

For example… count the total number of clothes in your closet, and then count how many of those clothes you frequently wear. You will find that you wear about 20% of the total 80% of the time.

Add up the toiletries in your bathroom, and then count how many you use daily. You will discover you use about 20% of them 80% of the time. Your business is no different. 20% of what you do every day at work is producing approximately 80% of your total revenue. That also means that 80% of your daily activities produce only 20% of your total revenue.

What would happen if you could discover WHY 20% of your activities produce so much more revenue… and replace the remaining 80% of your non-productive activities with more activities like the 20%? You would see your revenue skyrocket by a factor of 16.

We actually refer to Pareto's Law as 16X, and we developed our own programs around this very principle… a principle that focuses on the critical few versus the trivial many.

Our programs help business owners apply the right information in the right order, and they help them to stay focused on just those few critical fundamentals that grow multimillion dollar businesses.

If you learn which activities in your business are truly "high profit-producing activities," and then you perform more of these "productive" activities, your revenue will explode.

This explains why the wealthy work less and earn more… and why you need to learn to work smarter, not harder. So why aren't you currently performing these so-called "productive" activities?

The answer… you're NOT doing the things you SHOULD be doing. You're NOT doing the things that are your highest profit-producing activities. It's these activities that drive the revenue into your business.

Answering the phone, responding to emails, ordering supplies, paying the bills, keeping the books, surfing the internet… are NOT high profit-producing activities.

Profit-Producing Activities

High profit-producing activities are things like developing and creating new products or services, improving your current product or service, marketing that new product or service, developing joint venture relationships or affiliate programs, innovating your product or service so that it makes your business unique & superior, acquiring various elements of proof to use in your marketing such as testimonials or research.

It may be identifying additional problems your product or service solves so you can improve your marketing offer, developing an appealing guarantee that reverses the risk of doing business with you and rewards the prospect for taking action as well as locating and securing a marketing channel that gives you access to additional prospects.

It can involve creating a piece of free information that you can get into the hands of your prospects to generate leads for your business, work that helps you achieve mastery in one predominant marketing acquisition channel, conducting and reviewing a survey of clients and prospects regarding their biggest challenges in doing business with you, spending an hour interviewing a customer or prospect so you gain better insight into their thinking or actions that position you as an expert.

These make up your highest profit-producing activities… and these are the areas where you need to focus. Some of these you're good at… you have "unique abilities" that lend themselves to these specific types of activities.

Others, you're not so good at. The secret is to match them up properly so that you're constantly performing your unique abilities in the areas that will produce maximum revenue for your business.

According to 16X, 80% of your measurable results and progress come from just 20% of the items on your daily "to-do" list. This means that ALL of your current revenue you produce in your business is coming from ONLY 20% of the things your doing daily.

The major problem is that most people spend so much time on the "trivial many" that they never get around to completing those "critical few" activities that will produce the greatest results… and the highest revenue.

Put into very simple terms, this means that there are only a few things you need to do daily that are really important and that produce big results. Focus on those few things… match those with your unique abilities… and your profits will skyrocket.

This program provides you with the means to do exactly that. It lays the foundation that will enable you as a business owner to go from where you presently are… to where it is you want your business to be.

This program is all about bringing in the cash flow you so desperately need and so rightfully deserve. Let us show you exactly how to get rid of the overwhelming minutiae that's controlling your everyday activities and taking up your valuable time and energy… and replace the minutiae with the high impact activities that immediately produces income for you and your business.

Every human being has very specific strengths and weaknesses. We have a natural tendency to prefer doing the things were good at, which also tend to be our strengths. We HATE doing the things we're NOT good at, and those tend to be our weaknesses.

In most cases, your areas of strength coincide with your unique abilities. These are the strongest abilities you specifically possess. They tend to mirror the things you're passionate about, and the reasons you started your business in the first place. Unfortunately, they may not be the things that produce the most income for your business.

Characteristics of Your Unique Abilities

Each of your unique abilities has four distinct characteristics. First, it's a superior skill. Second, you're passionate about using this skill. Third, when you're using this skill, you're energized by it, and you energize other people around you by using it. And fourth, whenever you're using this skill, you experience never-ending improvement.

In this program, you will go through a systematic process of refocusing and reorganizing your activities so that, very quickly, you do only the work you love. This makes you increasingly more powerful and influential in every area of your business. Revenue literally multiplies on an exponential basis and all work you perform becomes energizing and motivating.

We believe business owners should be allowed to serve their passions… and free themselves of the everyday minutiae they hate… and abhor. In fact, it's why we created program.

Our goal is to provide you with the recipe for success… to always provide the right information in the right order. Yes… there are a lot of things in your business that need to be taken care of each and every day… but that DOESN'T mean you, as the business owner, HAVE to do them ALL!

You should stay focused on your passion… your dream… the things that can create for you an extraordinary life. These are what we refer to as your unique abilities and your highest profit-producing activities.

Let us guide you through this maze and provide you with the answers to having it all… a business that serves your passion while providing you with the financial freedom you and your family so richly deserve.

The key is to discover your unique abilities… and then apply those abilities to your highest profit-producing activities.

You're about to discover the secret formula that can help you dramatically increase your revenue, and build the business you've always dreamed of having. Start by taking just a moment and think about your daily routine. How often do you check your email… answer your phone… maintain or update your records… order supplies… take or order inventory… handle payroll, and so on? None of these things are producing income for your business… NONE OF THEM!

Pareto's Law Applied to Business

This is where Pareto's Law can help you to maximize your income. Remember, Pareto says that 80% of your total income is derived from only 20% of your activities. What did we say would happen if you could replace the 80% of unproductive activities with the highly productive 20%? Your income would skyrocket by a factor of 16.

Consider this example. You own a jewelry store. Every week, you average the following sales… you sell 2 diamond rings that are worth $4000 each… and you sell 8 watches that are worth $250 each. The diamond sales total $8000 and the watch sales total $2000… for a total weekly revenue of $10,000. Whatever this jeweler is doing in the way of marketing and selling, they are presently attracting 2 diamond buyers and 8 watch buyers each week.

By the way, since every client wants to make sure they're receiving the most value for their money, they each want the jeweler to explain to them the value of their purchase. This means the jeweler is spending approximately the same amount of time with each client.

What if that same jeweler could change their marketing message to better convey to prospects that their jewelry store offered much more value when purchasing diamonds versus all other jewelry stores in the area? What if this new marketing message replaced those 8 watch buyers with 8 additional diamond buyers? Look what would happen to this jeweler's revenue.

Instead of making $2000 from the 8 watch buyers, they would now make $32,000 from the 8 new diamond buyers. $32,000 divided by $2000 means they're now making 16 times more revenue. AND… they're still spending the exact same amount of time servicing those clients.

The End Result of Pareto's Law

The point is this. To get 16 times better results in your business than what you're getting right now, you don't have to do anything different than what you're already doing. You just have to do more of what you're already doing that works fantastically well.

The 80/20 rule indicates that 20% of everything you do on a daily basis produces a whopping 80% of your total income. That 20% of everything you do is what is known as your highest profit-producing activities. This explains how you can work less… and earn more… a LOT more.

In the case of the jeweler, focusing on their highest profit-producing activities would involve marketing and sales. But what if this jeweler hated marketing and sales? In other words, what if their high profit-producing activities didn't fit their unique abilities?

Then, the jeweler MUST find someone else to handle their marketing and sales. They MUST find someone that PLAYS at the things they hate to do… but that MUST get done in order to increase revenue.

Four Options To Obtaining Results

To get someone else to do this, there are 4 options to consider. They must either hire someone to do it for them… assign it to someone else, such as an associate or family member… delegate it to a staff member… if they even have additional staff members… or our preference… create a BARTER arrangement.

Barter simply means you find someone that plays at what you work at, and you offer to trade your talent, specialized skills, product or service in exchange for their talent, specialized skills, product or service.

This is the value of knowing and understanding the relationship between your unique abilities and your highest profit-producing activities.

This program has the ability to help you determine your strengths and therefore provide a valid indication of your unique abilities. Your strengths are directly proportionate to your unique abilities, and once you discover those things you love to do and that you're really good at, we'll guide you toward matching them with your highest profit-producing activities.

This means you will stop all of your non-productive activities, such as answering the phone, responding to emails, filling out paperwork, ordering supplies, tracking results, keeping financial records, and so on.

While these are functions that frequently need to be done in most businesses, you shouldn't be the one doing them. For the most part, these are job functions, often administrative, that can be accomplished in much more efficient and cost-effective ways.

We show business owners how to do exactly that by leveraging the strengths of others and delegate, assign, hire or barter these mundane but necessary tasks to those who play in these areas of lower responsibility.

When you focus on just your highest profit-producing activities, you begin to produce an immediate increase in sales, revenue and profits. In fact, it's possible that you will now be able to reduce the number of hours you work… while dramatically increasing your business revenue. So if that's true, why don't all business owners do this?

Why Business Owners Fail

Unfortunately, most business owners don't know what they don't know. They have performed specific activities over the years they felt they needed to do, never dreaming that those activities should be done by someone else.

Through the power of repetition, these activities quickly became ingrained habit patterns that many business owners find extremely difficult to break.

Once we help you determine your highest profit-producing activities, you can begin the process of replacing your profit-draining activities with highly productive, profit-producing activities. By performing your highest profit-producing activities for a mere 30 days, you will find yourself adopting these activities as your new habit patterns.

In short, you start to do the things you should be doing, and you do it without having to rely on willpower and persistence that have proved so futile in the past when trying to change personal behaviors. Here's a great example of this principle in action.

The Karate Kid… the Perfect Example

Do you remember the movie "The Karate Kid?" A young boy named Daniel transferred to a new school, where the school bully proceeded to beat the daylights out of him. Daniel was simply not able to defend himself.

His neighbor, Mr Miyagi, was a gentleman of Asian decent, and Daniel had observed him practicing karate in the mornings. Daniel approached Mr. Miyagi, and pleaded with him to teach him karate so he could defend himself.

Mr. Miyagi took pity on Daniel and agreed to train him… under one condition. Daniel had to agree to do whatever Mr. Miyagi told him to do, regardless of what it was. Naturally, Daniel agreed. The next morning, Daniel showed up to begin his training.

Mr Miyagi walked Daniel over to a fleet of old cars… handed Daniel 2 sponges… one for each hand… and instructed Daniel to wax each and every car by first… moving his right hand in a clockwise motion while saying "wax on," and then moving his left hand in a counter clockwise motion while saying "wax off."

Daniel never questioned Mr. Miyagi, and spent 12 hours each day for a week complying with his orders. After a week of this painstaking repetition, Mr Miyagi walked Daniel over to his fence, handed him the brush, and told him to paint the fence by moving his hands in a regimented "up and down" motion. Daniel again obediently complied, and spent the next several days performing his assigned duties.

The next job was sanding Mr. Miyagi's deck. Daniel blindly obeyed Mr Miyagi's every order, never knowing or understanding why he was expected to do such menial, non-productive tasks. That is, until he finally became angry enough to question Mr Miyagi as to why he had him "waste his time" performing such meaningless efforts.

After all, Daniel had kept his end of the bargain. He did everything Mr. Miyagi had asked him to do. But Mr. Miyagi wasn't training him in the art of karate as he had promised.

When Daniel confronted Mr. Miyagi, he looked Daniel squarely in the eye and said "wax the car," and suddenly began throwing punches at Daniels face. Daniel, reacting blindly and instinctively, immediately blocked each and every punch using the exact same repetitive motion he used while waxing the cars.

Mr. Miyagi then said, "paint the fence," and began throwing a different set of punches at Daniel. Each punch was effectively blocked by Daniel using the exact same fence painting motion he had earlier practiced. Mr. Miyagi stepped back, bowed, smiled at Daniel, then turned and walked away.

Daniel, a look of pure astonishment on his face, realized what had just taken place… his subconscious had been reprogrammed with the right information in the right order. He could now protect himself, anytime and against anyone. The process used by Mr. Miyagi had made Daniel "unconsciously competent," meaning he could now correctly respond to any situation he found himself in without having to think about what he needed to do. He would just do it.

The Profit Acceleration Program does the exact same thing for you. It resets your daily habit patterns so you start to do the right things in the right order. In this case… to apply your unique abilities and use them to accomplish your highest profit-producing activities. It makes you unconsciously competent in every high profit-producing area of your business.

Case Study…

Let's look at an example of focusing on your unique abilities and matching them with your highest profit-producing activities. Let's say I own a business that uses direct sales to bring in revenue. I have typically relied on marketing to get clients to buy what I sell, but lately I've noticed that my marketing doesn't appear to be working as well as it used to. In fact, my sales are down more than 30% when compared to last year. I need to do something fast to turn things around… but what?

I decide to make a list of the things I'm good at… my unique abilities. For instance, I'm good at creating marketing messages that get prospects interested in what I sell. I'm good at giving live presentations in front of groups of prospective clients.

I'm good at creating rapport with most people I meet in a very short period of time. I'm good at analyzing the problems my prospective clients are facing… and providing them with innovative solutions to those problems.

As I look over this list of my unique abilities, I try to match them up with the things that can create additional revenue for my business. In other words, I want to match the high profit-producing activities I could perform that would allow me to use my unique abilities to generate maximum revenue?

What if I stopped relying on my marketing to bring in a majority of my business, and instead… started relying on my unique abilities involving my direct sales skills?

Since I'm great at giving live presentations, what if I start volunteering my expertise and offer to be a featured speaker at local networking events and meetings where I can present life-changing information that positions me as the local expert? That entices qualified prospects to seek me out following these brief presentations and request my help.

Since I'm good at creating messages, what if I sit down and create a 30 second elevator pitch that quickly highlights the single biggest benefit I provide to my clients that my competition doesn't?

By crafting the right message, I can then use my unique communication style to establish instant rapport with prospects as I network with them… and use my 30 second message to compel them to want to know more about my product or service… and how it can benefit them personally.

I can ask them for their business card, and inform them I will call later that day to set up a private consultation where I can use my unique ability to analyze that prospect's problems and provide them with innovative solutions that may revolutionize their business. By contacting them later that day, it allows me to speak with more prospects at the event, and therefore generate more leads, which will generate additional revenue.

Match Your Unique Abilities With Your Highest Profit-Producing Activities

This is how you create a match between your unique abilities and your highest profit-producing activities. Notice that I didn't change anything else I was doing in my business. Just adding small steps like attending a few select networking events… and giving a few presentations may boost my sales and my revenue considerably.

This is the power of knowing and understanding the 80/20 rule. Just tweaking that small 20%… or better yet, increasing that 20% to say… 40% can immediately double your business revenues. Increase the 20% to 80%, and your business revenue goes up by 16 times.

Your Role

But what can you do if your unique abilities and your highest profit-producing activities don't match up? What would happen in the previous example if you knew you could increase your sales by presenting information at live events, but you absolutely hated to do that? What if you knew from past experience that you're simply not a good public speaker, and you aren't good at creating compelling marketing messages?

Instead, what if you wrote down on your list of unique abilities that you're good at detail work, such as organizing information, both online and offline? You're good at tracking website statistics… you're excellent at recording financial data using QuickBooks… you excel at creating charts and graphs that provide business owners with early detection when their revenues first begin to slip so they can take immediate steps to reverse the trend.

In this example, none of your unique abilities coincides with performing live presentations that your business may desperately need to increase its revenue. So now what do you do?

Simple… you need to find someone else that possesses those unique abilities that you lack… and either hire them, assign it, delegate it or barter it.

In the previous example, you need someone capable of presenting compelling information at live events. You can hire someone to do that for you. If you have a spouse or relative that works in your business and they have this ability, you can assign the task to them.

If you have a staff member that's good at this, you can delegate it to them. If you're a solopreneur like most small business owners, you can barter your product or service in exchange for someone else's unique abilities in this area.

Our Role

If you'll let us, we'll provide you with a process that will help you define your own set of unique abilities, and help you discover those non-productive activities you need to rid yourself of forever. As an example, individuals that excel at presenting information in a direct sales environment as previously discussed have a tendency to dislike detail work. They simply don't like to do it, and usually aren't very good at it.

To them, keeping detailed records and tracking statistics is nothing but work and drudgery, whereas giving live presentations is playtime for them. You, on the other hand, may be the exact opposite. For you, detail work may be play, and making live presentations is unappealing.

This situation provides the perfect opportunity to enter into a barter arrangement where you trade your unique services for the unique services of others. If I love doing presentations, I probably hate tracking my website statistics.

I would certainly be interested in a barter arrangement where I could use my unique abilities conducting several presentations on behalf of your business each month in exchange for you using your unique abilities by tracking my website statistics and maintaining my financial records using QuickBooks.

Program Purpose

That's the purpose of this program… to provide you with the information and tools to help you discover your true unique abilities… and match them up with your highest profit-producing activities.

And if you don't match up with the things you're good at… and the things that need to be done within your business to produce revenue, then we want to give you the ability and the guidance to effectively hire, assign, delegate or barter those areas to others.

Profit Acceleration Spreadsheet

The tool we have created to help you accomplish all of this is called the "Profit Acceleration Spreadsheet." This spreadsheet contains the four primary areas that produce revenue for any business… sales, marketing, referrals and networking; and two additional areas that all non-productive tasks fall within… administrative and financial.

Everything you presently do in your business can be placed into one of these six major categories. The first four make you money and are the engines that drive revenue into your business.

The last two consume your time, your revenue and destroy your profitability. The key is to stay focused on the activities you list in the first four categories, and eliminate everything you list in the last two categories.

Remember, the available options for eliminating all profit-draining and time-consuming activities include hiring someone else to do it, assigning it to another individual, delegating it to a staff member or creating a barter arrangement.

Most small business owners prefer barter arrangements, since most of them may not have available staff to assign these tasks… and often lack available funds with which to hire additional help. A barter arrangement consists of trading your specific skills and unique abilities in exchange for someone else's specific skills and unique abilities in areas of expertise that you both lack.

Shifting your work behavior into the four primary activities can immediately increase your revenue and profits. Everything you do on a daily basis should focus on those four areas that drive additional revenue into your business.

Whether you accept responsibility for doing that, or you get someone else to do it for you through hiring, delegating or bartering… none of that matters. That it gets done does matter.

Critical Business Growth Fundamentals

The following fundamentals must be addressed since they're the basic components that drive sales, marketing, networking and referrals.

We have developed additional programs to provide you with the information, skills and support to help you properly develop these 9 fundamentals, and provide the foundation upon which you can build a successful business.

To be successful today, every business owner must…

We have created individual programs that will help you develop each and every one of these vital fundamentals for your business, and we posted them online for your convenience.

We want you to not only be aware of these vital areas, but to take these into consideration as you list your unique abilities. Then, compare them to your highest profit-producing activities that relate to your specific business.

Based on your unique abilities, you will excel at developing some of these fundamentals on your own, while others will prove futile and frustrating.

Identify Your Own Unique Abilities

Let's examine specific traits that may help you identify your unique abilities so you will know how you can channel them into your highest profit-producing activities. First, let's explain the four primary behavioral styles common to every human being.

The Four Primary Behavioral Styles

They are dominant, amiable, expressive and analytical. It's important to remember that we are all a combination of each of these four styles, but we tend to favor just one specific style. That simply means our behavior tends to favor one style over all the others.

As I explain the behaviors common to each style, see if you can identify the one that best describes your behavioral tendencies. Then, if you prefer, you can go directly to your specific style where we'll identify the behavioral tendencies preferred by your style, identify the unique abilities your style generally possesses, and explain how you can match up your unique abilities with your highest profit-producing activities.

However, it may benefit you greatly to review all the descriptions for all four styles so you begin to understand the importance of knowing and identifying each style as they apply to your clients… and how knowing these different behavioral styles can help increase your overall sales, revenue and profitability.

At the end of each individual explanation of the four styles, we'll explain how to use the Profit Acceleration Spreadsheet that will enable you to laser-focus on your highest profit-producing activities, and skyrocket your revenue and profits.

Pinpoint Your Specific Style

So let's begin by using words that describe each of the four behavioral styles so you can pinpoint your specific style.

If you have a Dominant style, words that describe you may include: egocentric, direct, daring, domineering, demanding, forceful, risk-taker, adventuresome, decisive, inquisitive, self-assured and competitive.

If you have an Amiable style, words that describe you may include: passive, patient, loyal, predictable, team player, serene, possessive, complacent, inactive, relaxed, stable and deliberate.

If you have an Expressive style, words that describe you may include: enthusiastic, gregarious, persuasive, impulsive, emotional, self-promoting, trusting, influential, pleasant, sociable, generous and poised.

If you have an Analytical style, words that describe you may include: perfectionist, accurate, fact-finder, diplomatic, systematic, conventional, courteous, careful, high standards, restrained and sensitive.

If you were able to identify your preferred style, go directly to that section… review the information presented… and then use the Profit Acceleration Spreadsheet to help you apply the information. You may review the descriptions of the other styles at your convenience.

Dominants…

Let's examine the individual that has a dominant style. Dominants have a tendency to be people-focused, and are very direct and decisive. You tend to be extremely independent, results-driven, strong-willed and strong-minded… someone who takes on all challenges, takes action, and gets immediate results.

You prefer to be seen as a leader. You want to manage every aspect of your business, and you're good at conveying the vision and establishing the mission. You excel at innovation and you aren't afraid to try new ideas, procedures or processes.

You have a strong need and desire to be in charge and you will make decisions quickly and with great resolve.

You demand action be taken and you must see immediate results from those actions. You know what you want and you have the drive and ambition to make things happen.

The words that describe you often include: egocentric, direct, daring, domineering, demanding, forceful, risk-taker, adventuresome, decisive, inquisitive, self-assured and competitive.

Let's match up these traits with your highest profit-producing activities.

Egocentric allows you to position yourself as "the expert" to groups or when conducting events. Since you prefer a direct approach, script your sales presentation so your direct style doesn't come across as intimidating. Also, use your direct style to locate, contact and secure a new marketing channel that gives you access to additional prospects.

Your daring attitude allows you to expand your networking abilities into different events, functions and arenas. Use it to market a new product or service, or to develop a joint venture relationship or affiliate program.

Take advantage of your domineering style to acquire persuasive presentation skills, and use that style to create a compelling elevator script. Since you tend to be demanding… make demands of yourself as well. Make 2 additional cold calls every day… check your email twice each day only… and surf the internet on your own time in the evening.

You tend to be forceful, so enhance your closing techniques by learning the art of objection handling. Change one of your current marketing offers to be more compelling.

Since you're a risk-taker, make a presentation in front of an entirely new set of prospects.

Cold call on a new potential joint venture or marketing partner, and innovate your product or service so it becomes unique or superior when compared to your competition.

Since you're adventuresome, create new marketing collateral… develop or create a new product or service, improve on your current product or service, and create free information for your prospects as a way to generate additional leads.

Use your decisive talents to delegate, hire, assign or barter all non-productive daily tasks… and then work on improving your marketing offers so they become irresistible to your prospects.

Take advantage of your inquisitive nature and master new information related to your business. Acquire new, cutting-edge research to use in your marketing. Identify additional problems your product or service solves, and then plan how to use that information.

Conduct and review a survey of your clients and prospects regarding their biggest challenges when doing business with you. Spend time interviewing your customers and prospects so you gain insight into their thinking and actions. Use that information so you know how to position yourself as an expert.

Since you're self-assured, book a new group presentation every week. Master one predominant marketing acquisition channel each and every week. Then use your competitive nature to challenge yourself to make that 1 additional cold call per day we mentioned earlier.

Develop and refine an appealing and compelling guarantee that reverses your prospects risk in doing business with you. And finally, find a new way to reward your prospects when they buy what you sell.

Dominants Excel in the Areas of Sales and Referrals

As you can see, when it comes to the 4 areas required for business success, you tend to excel in the areas of sales and referrals. They are your highest profit-producing activities, and the areas you should focus on completely.

Prospects today are looking for leaders. They want to buy from an authority figure that exhibits confidence in their product or service… and in the solutions they offer. Following each sale, you should ask for referrals. You should have the mindset that prospects need what you sell, so asking for referrals shouldn't be the least bit intimidating to you.

Weaknesses of Dominants

Like all of us, you have certain areas of weakness. Although you're great at sales, your confidence and self-assured demeanor may be interpreted as a know-it-all. You may often make statements without having facts to back up your claims.

You may feel you know what's best for someone without taking all of their needs into account. You often make such quick decisions that you may not have the full picture in sight when you make recommendations. You have an extreme dislike for details. You hate record-keeping and detail tracking that most businesses require.

These are simply areas of weakness that most people with these tendencies share as a group. These weaknesses may cause problems for you in two of your highest profit-producing activities… your marketing efforts and in your networking events. For example, effective marketing requires detailed tracking.

You should have every marketing piece coded to provide specific tracking information. That helps you know exactly where each and every prospect comes from. You may often omit this critical step, as it requires additional time and expertise you may not possess or be willing to take time to learn on your own.

Your dislike of detail hurts your networking abilities as well. Although you're not shy at networking events, and you easily communicate effectively, your inattention to detail means you often fail to follow up with the contacts you make, even if the financial opportunity is substantial. The business cards you collect have a tendency to wind up in your desk drawer gathering dust rather than being entered into your database.

Knowing and understanding these weaknesses can help you to strengthen your profit-producing abilities by ridding yourself of these problem areas. You may want to consider involving others to assist you in overcoming them.

The best way to do that is to note the weaknesses that may apply to you personally, and then take actionable steps to insure they don't create problems for you moving forward.

Action Steps For Dominants

Here are some steps you might consider. Most individuals with your tendencies dislike detail. If this applies to you, you should barter any and all administrative work your business requires that is detail-oriented, such as scheduling appointments and tracking the results from your marketing, networking and sales efforts.

Record keeping and appointment scheduling doesn't drive in revenue… being face to face, belly to belly at sales appointments and networking events does. You should stay focused on the areas of sales, marketing, networking and referrals… while avoiding the administrative and financial areas of your business.

Appointments, scheduling and tracking can be bartered through the services of a virtual administrative assistant. This is a person who works online without requiring a physical presence.

The financial elements such as maintaining financial records, bookkeeping duties or payroll if applicable can be bartered out to someone who loves accounting or financial planning.

Here's why this is so important to know. There are other people who play at record-keeping and appointment scheduling. They often love and thrive on that type of work. Unfortunately for them, none of that drives in revenue. You on the other hand have the sales and referral skills they need to drive revenue into THEIR business.

This provides you with the opportunity to offer your unique abilities in the areas of decision-making, leadership, sales and referrals in a barter exchange for the unique abilities they possess in the financial and record-keeping areas.

Individuals with a detail-oriented style… or a laid-back style… tend to dislike and shy away from the sales and referral aspects of business, and generally need and welcome the expertise you possess in these areas.

You also have a tendency to communicate forcefully, and that may cause others to feel intimidated. That can make them reluctant to buy what you sell, provide you with referrals, or speak with you at networking events.

If you feel this may apply to you, consider a partnership with someone you may recognize to be expressive, or you may recognize them as a "people-person." That's someone who is extremely outgoing, friendly and talkative. You could barter their services in exchange for areas you excel in, such as leadership, vision, focus, determination, drive and so on.

These individuals love to communicate and have a natural consultative selling style. They can tone down your message in the event it may be coming across as blunt or intimidating. They can help you create a more people-friendly response that will compel prospects to buy from you more readily.

Another area of concern for you involves your networking events. This is a critical area that creates unlimited sales opportunities, especially when you consider the potential for referrals that networking may generate.

Although this is an area where you have unique abilities, your direct style may create problems through intimidation. Since expressive type people are also terrific networkers, you should consider bartering their services to help craft the perfect networking message whenever possible.

On the other hand, expressive types may have a weakness they need to overcome. They're people-pleasers, and often avoid a direct approach for fear of offending someone. You prefer a direct approach.

This is an excellent area for you to offer the expressive person as a form of reciprocity.

You can barter each others services, taking advantage of each others unique abilities, using those unique abilities to further enhance each others profit-producing activities… and both businesses will be stronger as a result of the relationship.

The Power of the Process

This is the power of knowing and understanding your Profit Acceleration Spreadsheet. This tool helps you understand how your strengths can be used to offset your weaknesses, capitalize on your unique abilities, spend your time focused solely on your highest profit-producing activities, dramatically increase your revenues and get rid of the activities that drain your time, energy and passion.

Remember, to increase your revenue you want to increase your activities in the sales, marketing, networking and referral categories… but only when you have unique abilities to support those specific areas. Otherwise, you want to barter the services of others that possess the unique abilities you lack and compensate them with those you possess.

Simultaneously, minimize… or preferably eliminate your activities in the administrative and financial categories. However, remember that other individuals possess unique abilities that tend to center around the administrative and financial areas of business. These individuals may wind up increasing their activities in the administrative and financial areas in the event of barter arrangements.

That's acceptable… providing they compensate by bartering the services of individuals like you so they dramatically increase the activity they have listed in their sales, marketing, networking and referral categories for their business.

Remember, those 4 areas are the only areas in business that generate revenue. Who performs those functions isn't important… only that it gets done is important.

Using such barter arrangements as we've described will enable you to climb out from under the everyday minutiae that may be monopolizing your time, and instead, free up that time to focus solely on your unique abilities and highest profit-producing activities that drive additional revenue and profits to the bottom line of your business.

Amiables…

Let's examine the individual that has an amiable style. If you're an amiable type of individual, you have a tendency to be process-focused. You're sympathetic, cooperative, helpful and like working behind the scenes, performing in consistent and predictable ways. You tend to be a very good listener. You're management-oriented, and good with people, relationships, processes and systems.

You have a strong need and desire to be seen as a team player, and you don't like to cause any type of dissension. You're innovative when it comes to processes and systems, but you also prefer a more passive work style.

Words that often describe you may include: passive, patient, loyal, predictable, team player, serene, possessive, complacent, inactive, relaxed, stable and deliberate.

Let's match up these traits with your highest profit-producing activities.

Since you have a passive nature, you need to script your sales presentation so your style doesn't dissuade prospective buyers. Use your patience to market a new product or service… create new marketing collateral… develop or create a new product or service… improve your current product or service… and create free information and collateral for prospects to help you generate leads.

You're loyal, so use this valuable trait to expand your networking into different events, functions and arenas. Develop a joint venture relationship or an affiliate program. Since you're predictable, use that to your advantage and make 2 additional cold calls per day. Resolve to only check your email twice per day, and surf the internet on your own time in the evenings.

Since you're a strong team player, locate, contact and secure a new marketing channel that gives you access to additional prospects. Use your serenity to master new information related to your business. Acquire new research that you can use in your marketing, and identify additional problems that your product or service solves.

Conduct and review a survey with your clients and prospects regarding the biggest challenges they face when doing business with you. Spend time interviewing your customers and prospects to gain a better insight into their thinking and actions… and use that information to position yourself as a market expert.

Use your possessive nature to improve your marketing offer and master a minimum of one predominant marketing acquisition channel. Overcome your complacency and challenge yourself to make 1 additional cold call each day.

Develop a compelling and appealing guarantee that reverses the risk your prospects may feel when they buy what you sell. And when they do buy, find a new way to reward them for doing so. End each week by booking a new group presentation. If you tend to be inactive, then delegate, hire, assign or barter your non-productive daily task.

Use your relaxed nature to enhance your closing techniques by learning and practicing objection handling. Then change one of your current marketing offers so it's more compelling to prospects to buy what you sell. Enhance your stability by making a presentation in front of a new set of prospects, and then begin cold calling on new potential joint ventures or marketing partners.

Since you're deliberate, position yourself as "the expert" to various groups and events.

Acquire or update your presentation skills, and once you do… create a highly compelling elevator script that separates your business from your competition. Finally, look into ways you can innovate your product or service so it's unique or superior in your market.

Amiables Excel in the Areas of Marketing and Networking

As you can see, when it comes to the 4 areas required for business success, your amiable style tends to excel in the marketing and networking areas. They are your highest profit-producing activities, and the areas you should focus on completely.

Your patience and tremendous listening skills make consultative selling your natural style. Prospects today go out of their way to avoid marketers. They want someone who will analyze their needs and provide them with solutions.

Your expertise and excellent listening skills are a perfect match for this. These wonderful traits will prove to be a huge advantage in helping you create effective online sales messages on your landing pages… or as a lead capture strategy on your website.

In networking situations, your tendency and strong desire to help others by sharing your expertise sets you apart from everyone else. You have a genuine "give to get" mentality that serves you well. This attitude may provide you with the means of obtaining referrals as well, although your passive style may prohibit you from actively participating in networking events or in seeking referrals.

Weaknesses of Amiables

Like all styles, you have certain areas of weakness. Most amiable types prefer processes to people. You tend to be much more comfortable in passive selling situations, which is why you tend to excel in the area of marketing.

Although sales is one of the highest profit-producing activities you should focus on daily, you may find that such an approach conflicts with your more passive approach, and may cause you to feel extreme discomfort.

That may result in you deliberately avoiding direct sales opportunities. If you feel this applies to you, you should consider bartering any and all situations within your business that involves cold calling… or any type of direct sales situation.

These are simply areas of weakness that most amiable types share as a group. These weaknesses may cause problems for you in two of your highest profit-producing activities… your sales efforts and when asking for referrals.

Sales are typically defined as having a human involved, whereas marketing does not. Since you may prefer a passive style that leans more toward marketing, you may inadvertently neglect… or even avoid direct sales situations.

It's this passive style that may also create problems for you when seeking referrals. You may feel like your imposing or asking for too much too soon, even when you know your product or service may desperately be needed by others.

Knowing this can help you to strengthen your profit-producing activities by ridding yourself of these areas of weakness. You may want to consider involving others to assist you in overcoming them. If your business involves direct sales or cold-calling, consider a barter arrangement with those who excel at both.

Action Steps For Amiables

Here are some steps you might consider. Remember that you prefer process to people. Even though your style tends to excel in consultative selling, you prefer to do so in a more passive environment… such as online or by phone. This may result in a decrease in revenue, depending on your businesses sales process.

People who are more expressive or those that are more dominant are great at driving in revenue through direct sales, and they have no fear of cold-calling… which is an area that you may prefer to avoid.

On the other hand, expressive and dominant types tend to avoid passive sales situations, even when it may dramatically increase their revenue. Since you tend to excel in this area, it would benefit everyone to barter each others services whenever necessary.

Another area of concern for you involves your passive nature. This should never be interpreted as a lack of passion on your part. It's simply your preferred style.

Unfortunately, a passive style may prevent you from actively seeking referrals, which is a critical profit-producing activity with the potential to create unlimited sales opportunities… and increase future revenue.

Since dominant and expressive types tend to excel at seeking referrals, you should consider bartering their services to help increase the number of referrals they obtain on a consistent basis.

In return for those abilities, you tend to have the financial and detail skills that expressive and dominant types sometimes lack and often need to keep their business in financial compliance so they can stay focused on what they do best… generating revenue through direct sales. This may create the perfect barter opportunity.

This is an excellent area for you to offer dominant and expressive types as reciprocity. You can barter each others services, taking advantage of each others unique abilities, using those unique abilities to further enhance your own profit-producing activities… and both businesses will be stronger as a result of the relationship.

The Power of the Process

This is the power of knowing and understanding your Profit Acceleration Spreadsheet. This tool helps you understand how your strengths can be used to offset your weaknesses, capitalize on your unique abilities, spend your time focused solely on your highest profit-producing activities, dramatically increase your revenues and get rid of the activities that drain your time, energy and passion.

Remember, to increase your revenue you want to increase your activities in the sales, marketing, networking and referral categories… but only when you have unique abilities to support those specific areas. Otherwise, you want to barter the services of others that possess the unique abilities you lack and compensate them with those you possess.

Simultaneously, minimize… or preferably eliminate your activities in the administrative and financial categories. However, remember that other individuals possess unique abilities that tend to center around the administrative and financial areas of business. These individuals may wind up increasing their activities in the administrative and financial areas in the event of barter arrangements.

That's acceptable… providing they compensate by bartering the services of individuals like you so they dramatically increase the activity they have listed in their sales, marketing, networking and referral categories for their business.

Remember, those 4 areas are the only areas in business that generate revenue. Who performs those functions isn't important… only that it gets done is important.

Using such barter arrangements as we've described will enable you to climb out from under the everyday minutiae that may be monopolizing your time, and instead, free up that time to focus solely on your unique abilities and highest profit-producing activities that drive additional revenue and profits to the bottom line of your business.

Expressives…

Let's examine the expressive style. Expressive types have a tendency to be people-focused. You're optimistic and outgoing. You tend to be highly social. You like participating on teams, sharing ideas, and energizing and entertaining others.

Expressive types are "people-people." You love to communicate and have a natural consultative selling style. You're extremely articulate, and have a natural way of explaining things, especially complex concepts.

You have an entertaining style and an optimistic attitude that is infectious around others. You establish an almost instant rapport with everyone you meet with. You're more customer-service oriented and tend to be the communicator when around others. Needless to say, you're the premier networker.

You're extremely pleasant, sociable and generous… willing to give your time and energy without expecting anything in return. You care deeply for others, and aren't afraid to show that care and concern.

On the other hand, you tend to avoid anything that's not centered on people. You may avoid a direct approach as you fear offending someone, and you often fail to see the big picture. You have a strong need and desire to be the center of attention and you love to share ideas and conversation.

In fact, you often get so caught up in conversation that you easily lose track of time. You're often late for appointments, functions and events which may upset the other 3 styles in attendance.

Words that describe expressive types are: enthusiastic, gregarious, persuasive, impulsive, emotional, self-promoting, trusting, influential, pleasant, sociable, generous and poised.

Let's match up these traits with your highest profit-producing activities.

Since you're enthusiastic, use that to create new marketing collateral. Develop or create a new product or service… improve your current product or service… and create free information that appeals to your prospects in order to generate leads.

You're gregarious… so acquire or update your presentation skills. Use these new skills to conduct and review a survey of your clients and prospects regarding the biggest challenges they face when doing business with you. Spend time interviewing your customers and prospects to gain insight into their thinking and actions, and then use that insight to position yourself as an expert in your market.

You tend to be persuasive, so create a persuasive and compelling elevator script that separates your business from your competition. Script your sales presentations so they're persuasive without coming across as intimidating. Then, locate, contact and secure a new marketing channel that gives you access to additional prospects.

Use you impulsive nature to make 2 additional cold calls every day. Resolve to only check your email twice each day, and to surf the internet during your own time in the evening. Find new ways to innovate your product or service so it's unique or superior.

Use your emotions to master new information related to your business. Begin by acquiring new research to use in your marketing, and identify additional problems your product or service can solve.

Use your self-promoting style to position yourself as "the expert" to various groups and events… then expand your networking into those different events, functions and arenas. Work on marketing a new product or service for your business, and develop a joint venture relationship or an affiliate program.

Since you're trusting, delegate, hire, assign or barter your non-productive daily tasks to others and trust them to complete these tasks. Use your influence to challenge yourself to making that 1 additional cold call every day. Work on developing an appealing guarantee that completely reverses the risk your prospects may feel when they buy what you sell.

And when they do buy, find a new way to reward them for doing so. Follow this up by enhancing your closing techniques through effective objection handling. Increase your revenue by changing one current marketing offer so it becomes more compelling, and continuously work on improving your marketing offers.

You have a naturally pleasant nature, so use it to make presentations in front of new sets of prospects. Contact new potential joint venture or marketing partners. You like to socialize, so expand your networking into different events, functions and arenas. Market a new product or service, and develop a joint venture relationship or an affiliate program.

Since you're generous, offer to give presentations to various groups that need your product or service. Use your poise to book a new group presentation weekly, and master one predominant marketing acquisition channel every week as well.

Expressives Excel in the Areas of Sales and Networking

When it comes to the 4 areas required for business success, your style tends to excel in the areas of sales and networking. They are your highest profit-producing activities, and the areas you should focus on completely.

Prospects today go out of their way to avoid marketers. They're looking for someone they implicitly trust. They want to buy from someone that they have confidence in and that has a genuine interest in meeting their needs. You fit these expectations perfectly.

Expressive types are natural communicators, and tend to thrive at networking events. In fact, you often wind up controlling the entire room. Your enthusiasm and charm compel others to engage you. You excel in both sales and networking activities.

Weaknesses of Expressives

Like all styles, you have certain areas of weakness. These weaknesses may cause problems for you in two of your highest profit-producing activities… your marketing efforts and when seeking referrals.

As a "people-person," you tend to avoid marketing activities since its more process-oriented. You simply prefer working with others versus creating messaging in isolation. Also, you may have a tendency to neglect details, and that can greatly impact the effectiveness of the marketing message being created.

Although you're great at networking, your social nature means that you often spend too much time speaking with one person instead of generating and collecting as many quality leads and referrals as possible. You want to offer your help and expertise whenever possible, but you often lose track of time when doing so. This often leads to missed opportunities that can dramatically affect the revenue of your business.

Knowing this can help you to strengthen your profit-producing abilities by ridding yourself of these areas of weakness. You may want to consider involving others to assist you in overcoming them.

The best way to do that is to note the weaknesses that may apply to you personally, and then take actionable steps to insure they don't create problems for you moving forward.

Action Steps For Expressives

Here are some steps you might consider. Most expressive types dislike detail. Your style of communication lends itself more to generalizations and your poor time management may result in missed deadlines and meetings. If this applies to you, you should barter any and all administrative work your business requires that is detail-oriented, such as scheduling appointments and tracking the results from your marketing, networking and sales efforts.

Record keeping and appointment scheduling doesn't drive in revenue… being face to face, belly to belly and on time at those appointments does drive in revenue. You should focus on the areas of sales, marketing, networking and referrals, while avoiding the administrative and financial areas of your business.

Appointments, scheduling and tracking can be bartered through the services of either a live individual or a virtual administrative assistant. This is a person who works either directly with you to hold you accountable… or possibly online through reminder emails and text messaging.

The financial elements such as maintaining financial records, bookkeeping duties or payroll if applicable can be bartered out to someone who loves accounting or financial planning.

Here's something to keep in mind. Other people play at record-keeping and appointment scheduling. They often love and thrive on that type of work. Unfortunately for them, none of that drives in revenue. You have the sales and networking skills they need to drive revenue into THEIR business.

This means you can offer your unique abilities in the areas of sales, marketing, communication and networking in a barter exchange for their financial and record-keeping services.

Individuals with a detail-oriented style or a laid back style tend to dislike and shy away from the sales, marketing and networking aspects of business, and generally need expertise in areas you excel in.

Sometimes you need to communicate forcefully, but your people-pleasing style may cause you to feel intimidated if you do. That may have a negative impact on your business.

If you feel this is the case, barter the services of a dominant type. They have a direct communication style, and they know how to position the situation in a forceful, convincing manner without offending the other party.

They could be used in the sales role if you feel uncomfortable in certain situations requiring a direct, forceful approach.

On the other hand, since they prefer a direct approach, that approach may create problems for them in certain networking situations. You however, excel in networking situations and can offer your skills to them in exchange for their skills in a confrontational or direct situation.

This is an excellent area for you to offer the dominant type as reciprocity. You can barter each others services, taking advantage of each others unique abilities, using those unique abilities to further enhance your own profit-producing activities… and both businesses will be stronger as a result of the relationship.

The Power of the Process

This is the power of knowing and understanding your Profit Acceleration Spreadsheet. This tool helps you understand how your strengths can be used to offset your weaknesses, capitalize on your unique abilities, spend your time focused solely on your highest profit-producing activities, dramatically increase your revenues and get rid of the activities that drain your time, energy and passion.

Remember, to increase your revenue you want to increase your activities in the sales, marketing, networking and referral categories… but only when you have unique abilities to support those specific areas. Otherwise, you want to barter the services of others that possess the unique abilities you lack and compensate them with those you possess.

Simultaneously, minimize… or preferably eliminate your activities in the administrative and financial categories. However, remember that other individuals possess unique abilities that tend to center around the administrative and financial areas of business.

These individuals may wind up increasing their activities in the administrative and financial areas in the event of barter arrangements.

That's acceptable… providing they compensate by bartering the services of individuals like you so they dramatically increase the activity they have listed in their sales, marketing, networking and referral categories for their business.

Remember, those 4 areas are the only areas in business that generate revenue. Who performs those functions isn't important… only that it gets done is important.

Using such barter arrangements as we've described will enable you to climb out from under the everyday minutiae that may be monopolizing your time, and instead, free up that time to focus solely on your unique abilities and highest profit-producing activities that drive additional revenue and profits to the bottom line of your business.

Analyticals…

Let's examine the analytical style. Having an analytical style means that you have a tendency to be process-focused. You're detailed, diplomatic, helpful and like working behind the scenes, performing in consistent and systematic ways. You're exceptional at avoiding conflict with others.

You're the thinkers of the group. You're rigid in your beliefs and tend to take a firm stand unless confronted with compelling evidence to the contrary. You focus on details and you demand quality. You like planning ahead, employing systematic approaches, and checking and re-checking for accuracy. You constantly want to know "how" and "why."

You have a strong need and desire to be correct in everything you do. Needless to say, you're the fact-finders. You're extremely defiant, rebellious and obstinate… not willing to shy away from a fight or back down easily… although you will stand your ground and back up your position with facts rather than rhetoric.

Words that often describe analytical types are: perfectionist, accurate, fact-finder, diplomatic, systematic, conventional, courteous, careful, high standards, restrained and sensitive.

Let's match up these traits with your highest profit-producing activities.

As a perfectionist, position yourself as "the expert" to the various groups or events you associate with. Find ways to improve your current product or service, and enhance your closing techniques through proper objection handling.

Take advantage of your accuracy by scripting your sales presentation so your accurate style doesn't intimidate those listening to it. Locate, contact and secure a new marketing channel that gives you access to prospective clients.

Since you enjoy fact-finding, change one of your current marketing offers to be more compelling and persuasive to your prospects. Use your diplomacy to acquire new or updated presentation skills, and then use those skills to create a compelling elevator script that immediately separates your business from your competition.

Use a systematic approach to make 2 additional cold calls every day. Expand your networking into different events, functions or arenas. Market a new product or service, and develop a joint venture relationship or an affiliate program. Systematically book a new group presentation weekly, and master a predominant marketing acquisition channel.

Since you prefer a conventional approach, resolve to only check your email twice each day, and surf the internet during your personal time in the evening. You're extremely courteous, so work on delegating, hiring, assigning or bartering your non-productive daily tasks.

The fact that you're careful can be helpful as you create new marketing collateral and develop free information for prospects that will help your business generate new leads. Since you set high standards for both yourself and others, emphasize those high standards when making presentations in front of your prospects.

Set higher standards for yourself when cold calling on potential joint venture or marketing partners, as well as when you develop or create a new product or service. Demand higher standards as you innovate your product or service so it becomes unique or superior to anything your competition offers, and then convey those higher standards as a way to improve your marketing offer.

Although you prefer a restrained approach, work on developing an appealing and highly compelling guarantee that completely reverses the risk your prospects may feel when buying what you sell. And when they do buy, find new ways to reward your prospects for doing so.

Use your sensitive nature to collect and master new information related to your business, and continue to acquire new research that you can use in your marketing. Take the time to identify additional problems your product or service can solve, perhaps by conducting and reviewing surveys of your clients and prospects regarding the biggest challenges they face when doing business with you.

Spend the time necessary to interview your customer and prospects so you gain insight into their thinking and actions, and then use that information to position yourself as a market expert.

Analyticals Excel in the Areas of Sales and Marketing

When it comes to the 4 areas required for business success, your style tends to excel in the sales and marketing areas. They are your highest profit-producing activities, and the areas you should focus on completely.

Your analytical skills and your drive to uncover every detail make consultative selling your natural style.

Prospects today go out of their way to avoid marketers. They want someone who will analyze their specific needs and provide them with specific solutions. Your style is perfectly suited to meet this need.

Weaknesses of Analyticals

Like all styles, you have some areas of weakness. These weaknesses may cause problems for you in two of your highest profit-producing activities… your networking efforts and when seeking referrals.

Since you tend to prefer process to people, networking events generally don't appeal to you. Although you excel in detail, and you make an excellent consultative sales professional, you prefer to make that information available in a passive format such as online… versus a direct format like one-on-one selling.

And since you tend to avoid networking and direct selling, it makes it difficult to seek out referrals as well. You tend to be much more comfortable in passive selling situations, which is why you tend to excel in the area of marketing.

Your expertise and demand for quality and accuracy are a huge advantage in creating the perfect sales message to place online, either on a landing page or as a lead capture strategy on your website. Your attention to detail helps you create the perfect client experience.

In marketing situations, you have a strong desire to help others by providing all the details and facts when it comes to your product or service, and this sets you apart from everyone else.

This high level attention to detail may establish trust with others who in turn, may provide you with referrals, although your passive style may prohibit you from actively seeking them. This may result in lost sales and revenue for your business

These are simply areas of weakness that most analytical types share as a group. Knowing this can help you to strengthen your profit-producing activities by ridding yourself of these areas of weakness. You may want to consider involving others to assist you in overcoming them.

If your business involves direct sales or cold-calling, consider a barter arrangement with those who excel at both.

Action Steps For Analyticals

Here are some steps you might consider. Remember, you prefer process to people. Even though your style tends to excel in consultative selling, you prefer to do so in a highly detailed and structured environment. Many direct sales opportunities require only a 30,000 foot view in order to complete the sale.

That's because prospects are facing time crunches, and often don't have time for details. They want to know they can trust the person that's providing the recommendations that will meet their needs, and they want to avoid sitting through the details.

This may result in a decrease in revenue, depending on your businesses sales process. Expressive and dominant types are great at driving in revenue through direct sales, and they excel at providing prospects with the big picture in a compelling way.

They also tend to feel uncomfortable in sales situations requiring precision and detail, even when it may dramatically increase their revenue. Since you tend to excel in this area, it would benefit everyone to barter each others services whenever necessary.

Another area of concern for you involves your need for specificity. You feel compelled to uncover every detail and present it for evaluation during a sales call or in a marketing piece. It's simply your preferred style.

Unfortunately, this can create analysis paralysis, and may prevent you from closing a sale or completing a marketing project, which is a critical area that has the potential to create unlimited sales opportunities and increase future revenue.

Since others tend to excel at seeing the big picture, you should consider bartering their services to help increase the number of sales you obtain on a consistent basis.

In return for those abilities, you tend to have the financial and detail skills that they sometimes lack and often need to keep their business in financial compliance so they can stay focused on what they do best… generating revenue through direct sales. This may create the perfect barter opportunity.

This means you can offer your unique abilities in the areas of detail and analytical services in a barter exchange for their unique abilities in sales and marketing.

Individuals with a detail-oriented style tend to dislike and shy away from the direct sales and marketing aspects of business, and often need expertise in areas others excel in.

This is an excellent area for you to offer as reciprocity. You can barter each others services, taking advantage of each others unique abilities, using those unique abilities to further enhance your own profit-producing activities… and both businesses will be stronger as a result of the relationship.

Sometimes you need to communicate in situations requiring you to initiate and facilitate discussions, such as networking events… and such situations may cause you to feel intimidated. If you feel this is the case, barter the services of an expressive type.

Expressive types are "people-people. They love to communicate and have a natural consultative selling style. They could be used in the communication role if you feel intimidated in this type of situation.

On the other hand, expressive types tend to avoid anything that's not centered on people. They avoid detail and at times fail to see how that detail fits into the big picture… all areas you excel at. Again, you can barter services with each other and both businesses will be stronger as a result of this relationship.

The Power of the Process

This is the power of knowing and understanding your Profit Acceleration Spreadsheet. This tool helps you understand how your strengths can be used to offset your weaknesses, capitalize on your unique abilities, spend your time focused solely on your highest profit-producing activities, dramatically increase your revenues and get rid of the activities that drain your time, energy and passion.

Remember, to increase your revenue you want to increase your activities in the sales, marketing, networking and referral categories… but only when you have unique abilities to support those specific areas. Otherwise, you want to barter the services of others that possess the unique abilities you lack and compensate them with those you possess.

Simultaneously, minimize… or preferably eliminate your activities in the administrative and financial categories. However, remember that other individuals possess unique abilities that tend to center around the administrative and financial areas of business.

These individuals may wind up increasing their activities in the administrative and financial areas in the event of barter arrangements.

That's acceptable… providing they compensate by bartering the services of individuals like you so they dramatically increase the activity they have listed in their sales, marketing, networking and referral categories for their business.

Remember, those 4 areas are the only areas in business that generate revenue. Who performs those functions isn't important… only that it gets done is important.

Using such barter arrangements as we've described will enable you to climb out from under the everyday minutiae that may be monopolizing your time, and instead, free up that time to focus solely on your unique abilities and highest profit-producing activities that drive additional revenue and profits to the bottom line of your business.

Using Your Profit Acceleration Spreadsheet

Once you identify your specific behavioral style as Dominant, Amiable, Expressive or Analytical, let's look at how your Profit Acceleration Spreadsheet can help you focus on the four critical areas that are your highest profit-producing activities… and help you to immediately generate maximum revenue for your business.

Let's begin by opening the Excel spreadsheet provided online. Notice that the first page you see is called the dashboard. This spreadsheet has been specifically designed to make it very easy for you to first, identify each and every one of your daily activities, and then second, to help you quickly and accurately categorize those activities so you can identify the ones that are your highest profit-producing activities and to identify the activities that are draining your time and costing you revenue every single day.

You can complete this entire spreadsheet online if you like, or you can print out hard copy versions of each page if you prefer. How you complete the forms isn't important, making sure that you do complete them is important.

Let's begin with step 1 on the left where it says Current Daily Activities. Right below that title it says to "click here to enter." Click on that link and you will see your "daily activities" page appear. This page is where I want you to begin to identify each and every activity you perform on a daily basis. But before we go any further, let me explain how I designed these forms to really help you perform this critically important exercise.

Like most projects we undertake, it's much easier to start with the big picture, and then begin to narrow that big picture down into individual frames. I want you to think of this "current daily activities" spreadsheet as the "big picture." We're going to take a 30,000 foot view of your daily activities.

By that I mean we aren't going to get into much detail here, but instead, make sure we get an accurate account of all daily activities you perform, and place them into general categories that we can then break down into more specific categories on a second spreadsheet we'll use shortly.

Remember, on this spreadsheet, we're going to focus on the "big picture" only. So let's get started and complete your "daily activities" spreadsheet. We want to begin by identifying the basic categories that most of your daily activities fall within.

I have already listed the major categories of activities that most people spend the majority of their daily routine performing. They're located in the left hand column under the title "current daily activities."

The activities I listed are things like reading and answering email, making and receiving phone calls, setting appointments and attending meetings, working on the computer or surfing the internet… whether for work or pleasure, sales related activities, paperwork and record-keeping. I have also included several fill-in-the-blank areas at the bottom of this page where you can write in additional activities you perform daily that don't seem to fit into the categories I have listed on your behalf.

On the right hand side of each activity, you will see the six areas we previously covered that are the profit-producing or profit-draining areas for every business… administrative, sales, marketing, financial, referrals and networking. Administrative and financial are typically profit-draining areas, where the other four are typically profit-producing areas.

We want to capture, from a 30,000 foot viewpoint, the activities you're performing daily, and then assign them into the general areas that best describe them… such as sales, marketing, administrative and so on.

Let's begin at the top with the activity labeled "read email." All I want you to do for now is ask yourself, "do I read email on a daily basis?" If you do, go to the column on the right and check off each area that the content of the emails you read falls under.

For example, some of the email you receive and read every day may be sales-related, such as someone placing an order for your product or service or someone inquiring about making a purchase. All you do is click on the little box next to sales if you're completing this spreadsheet online, or place a checkmark in the sales box if you're completing it manually.

Let's say you then decide that some of the email you read daily is marketing related in nature, such as receiving quotes for advertising in the local paper or reviewing a PDF of a brochure you have received from your graphic designer. You would click the little box on the right next to marketing. Check off as many of the six boxes as are applicable to your specific situation.

You will define each of these activities more specifically in a few minutes. For now, we're only interested in identifying which of the 6 basic areas the activities you perform daily fall under.

Continue down the left column to the next category labeled "answer email" and click or check off the boxes on the right if the email you answer on a daily basis falls under any of the six areas listed. Complete all remaining categories listed, as well as any other areas that may not be listed, but that you feel are specific to your business. The areas we have listed are simply the ones that are common to most businesses.

When you have completed this simple identification exercise, it will be time to complete the detailed Profit Acceleration Spreadsheet that will allow you to break down each activity into specifically defined tasks. There are two ways you can access the Profit Acceleration Spreadsheet if you're completing it online.

At the bottom of the Daily Activities spreadsheet, right below the final column where you can add additional activities not listed on the spreadsheet, you will see a button that says "click here." Clicking that button takes you immediately to the Profit Acceleration Spreadsheet. You can also access it at the very top of the Daily Activities spreadsheet. Notice there are two active links located at the top. One says "dashboard," the other says "Profit Acceleration."

These two navigation links allow you to "toggle" back and forth between all three forms in this Excel document. Go ahead and click on the Profit Acceleration link and you will see the Profit Acceleration spreadsheet. At the very top of this spreadsheet, check off your predominant personality style… Dominant, Expressive, Amiable or Analytical.

You are now going to complete this spreadsheet using the information you recorded on the Daily Activities spreadsheet as a guide. Notice that the first category listed on the left is labeled "sales." The second column says "List current daily activities recorded on your Daily Activities Spreadsheet." This is a critical category that requires your full time and attention, and it just may be the most important column you will complete in this program, so don't rush through it.

Toggle back to your Daily Activities spreadsheet and look at all the columns listed on the right. For each activity where you previously checked off the area of "sales," type in the name of that activity in the second column on the Profit Acceleration spreadsheet.

For example, let's say I checked off "sales" for the activities labeled "read email," "answer email," "outgoing phone calls" and "appointments / meetings." I would then write each of those labels in the second column on the Profit Acceleration spreadsheet. Remember, you can easily toggle back and forth between spreadsheets using the simple navigation button that is always present at the top of each spreadsheet.

Now… here's the really important part. As you record each one of those activities, I want you to stop and really think about that specific activity to see if you need to define it more specifically. Here's what I mean. Let's go back to the example I used earlier in regards to "reading email. I said you would check the sales box on the right if the emails you read are in any way sales-related, such as someone placing an order for your product or service or someone inquiring about making a purchase.

Although these are both sales-related activities, it's absolutely critical that you now list them separately. By going to this level of specificity, we will later be able to determine if each of these activities are high profit-producing activities or if they are profit-draining activities. We will also be able to determine the amount of time we are spending on each of these activities.

Can you see why I said that the Daily Activities spreadsheet would only be a 30,000 foot view of your daily activities? The Profit Acceleration spreadsheet is going to take that 30,000 foot view and bring it down to ground level, so please, take your time and really give this a tremendous amount of thought.

Take each of the general activities you checked off on your Daily Activities spreadsheet and break each one apart into as many individual and specific activities as you can. Remember that it's the activities most of us consider inconsequential or unimportant that are our greatest enemies when it comes to wasting time. Be sure you do this for each and every activity where you placed a check in the "sales" box on your Daily Activity spreadsheet.

After you have recorded each activity, and have broken those activities down into more specific detail, record in column three the total time you spend performing each specific activity. I recommend you record the time in "minutes per day," since a vast majority of the activities you list will indeed be performed on a daily basis.

However, if you infrequently perform some of the activities listed… say anywhere from once per week to maybe 3 or 4 times per week, I would calculate the approximate number of minutes I spend per week on that activity, and then divide that number by 5 to obtain a daily average. This will make it easier for you to establish the importance of each activity listed.

Column four is also a very important column to complete. This is where you must decide if each activity you have listed is a high profit-producing activity or not. Again, look at the column on the left of your Profit Acceleration spreadsheet and you will see a category labeled as "HPPA - Sales." I've listed several examples of high profit-producing activities here as they pertain to sales activities. This is by no means whatsoever all the sales activities that exist. They're only examples to help get you thinking.

Just ask yourself this. When I perform the activity listed, does the end result of that activity bring revenue of any kind into my business? For example, if you write out a new script to use during your sales presentation, and using that script helps you generate sales for your business, then that would qualify as a high profit-producing activity.

However, if you sat down and prepared an informational presentation designed to educate prospects about your product or service, that would NOT qualify as a high profit-producing activity. Just write yes or no next to each activity you have listed in your "sales" column as to whether it is high profit-producing or not.

Next, you're going to use column five to change your life forever. For every activity you listed in column four as "no," meaning it is NOT a high profit-producing activity, you need to identify a replacement activity that DOES qualify as high profit-producing. You can use an activity from the list provided in the left column labeled "HPPA - Sales" as a replacement, or you can choose your own replacement activity.

However, for all activities in column four that you listed as yes, ask yourself if that activity can, in any way, be enhanced through innovation to produce additional revenue and profits for your business.

As an example, let's say you currently spend 15 minutes per day on average working to improve your sales presentations. That's a high profit-producing activity.

Now, what if you spent an additional 5 minutes each day planning on ways to address specific objections that have recently prevented you from closing several sales lately? That's taking an profit-producing activity and enhancing it so you wind up closing more sales and increasing your revenue.

But let's look at an example where we would use innovation. Let's say you currently send out free reports by regular mail as a means of informing your prospects about the superiority of your product or service.

Ask yourself this… is there a way to capture my prospect's email address, and send them that very same report by email as a PDF file that they can download and print off themselves? This would save your business the time and expense of physically printing and mailing the report, adding additional revenue and profit straight to your bottom line. Think of possible ways to innovate each and every activity you have listed, and then record these new activities in your "sales" category.

Column six is labeled "options to replace… hire, delegate, assign, barter." Look back at column four where you recorded each activity as yes or no. For every activity you listed as no… meaning it is NOT a high profit-producing activity, you MUST get this activity out of your life forever if at all possible. There are four ways you can accomplish this. If you have the money, then hire someone else to do it. Since most small business owners don't have a lot of excess funding available, consider delegating the activity to a staff member.

Unfortunately, most small business owners are solopreneurs and don't have staff, so in that case, you may have a partner or family members assisting you in your business. In that case, you could assign the activity to them. The final option is the one I encourage all small business owners to use whenever possible… create a barter arrangement.

Barter is simply exchanging your product, service or skills in exchange for someone else's product, service or skills. On an earlier audio portion of this program, I provided several examples and guidelines for you to follow in a barter arrangement so that you're always performing your unique abilities and the individual you're bartering with is performing their unique abilities. In essence, this means you're both playing at the things you really like to do.

As an example, if you're a Dominant style, you have a tendency to hate keeping track of details… and you especially hate to complete paperwork. However, you tend to excel in the area of sales. On the other hand, Analyticals have a tendency to hate sales, thrive on detail and they love to do paperwork.

The Dominant could provide their sales skills to help increase the revenue for the business of the Analytical… in exchange for the Analytical providing their detailed skills by keeping the financial records and perhaps setting up a filing system for the Dominant. By bartering these activities, both parties can dramatically increase their productivity and focus on generating additional revenue. So in column six, record which of the four options you will use to rid yourself of all activities labeled as "no" in column four.

Column seven is going to hold you accountable for everything you have listed in both columns five and six. In column seven, record the deadline date you're going to set in order to implement the replacements or enhancements you recorded in column 5… as well as the options you have selected in column six.

Remember when setting deadline dates that shorter deadline dates are much better at helping all of us avoid our natural tendency to procrastinate, so don't set a deadline date 6 months away. Instead, strike while the iron is hot.

Finally, use column eight to record your action plan for making all of your changes happen. Make your action plan as detailed as possible. The more specific, the better.

Now, repeat this exact same process for the remaining five areas on your Profit Acceleration spreadsheet. Once completed, you'll have quite a to-do list to get started on. One suggestion… begin with those activities that you feel will have the greatest impact on your revenue and profits. DON'T start with the changes that are the easiest and quickest to implement. Remember, our goal is to increase your revenue, so focus on those areas with the greatest potential first.

Now for the single, most important step of all… DO IT! Don't procrastinate… don't talk yourself out of doing any of this by telling yourself that none of this will make any difference. Remember, these are changes to your daily activities, and your amygdale located in your brain and acts as your internal thermostat isn't going to like you changing your routine one bit. It's going to do everything it can to make you feel fear, discomfort and anxiety.

That's fine… because that's normal. Accept the feelings, and then tell yourself you understand why you feel this way… that change is always difficult at first… but that you're going to go through with these changes anyway. The fear WILL subside, you will rid yourself forever of all non-productive, profit-draining activities and you will begin to see exponential growth in your revenue and profits.

Stay focused every single day on those high profit-producing activities you have listed in column five, and perform them consistently for a minimum of 30 days. After 30 days. they will become your new daily habit patterns.

By following this process, those new activities will become learned behaviors. In short, you will begin performing those new activities on a subconscious level. You will become "unconsciously competent" in the areas that will make your business the most revenue and profits.

And don't be surprised if you find yourself working fewer hours while enjoying a huge increase in your income. By focusing on your highest profit-producing activities, and ridding yourself of your profit-draining activities, you will reverse the 80/20 rule. The result will be exponential revenue growth for your business.

Unfortunately, information without application is completely worthless, so now it's up to you to take this information and apply it directly into your business. Do so, and you WILL get immediate results.

This completes our Profit Acceleration Program. Please remember that the information contained in this program is NOT theory, but a proven and time-tested process we currently use to help our clients around the world take back control of their time, banish overwhelm from their lives forever and give them back the additional time they need to grow and build a multimillion dollar business.

We have the answers you need to grow the business you want. Our mission is to change the world, one business at a time. We want your business on that list.

To your success.